Unlike your lemonade stand from childhood, people are not just driving by-they’re actively searching for businesses like yours. By creating and maintaining your Google business listing, you can ensure that your business reaches as many consumers as possible where they are spending a lot of their time. In fact, according to Google, 84% of consumers use their computer or tablet to search for local businesses online, and 88% use their smartphone. If you want to be seen, you need to be where people are and today, people are online. The same concept holds true for businesses today. When you were a kid and you had a lemonade stand, where did you set it up? Not in the backyard or in the house, but on the street. Categorizing your business’s Google listing is an easy way to get more of the right people to learn that you exist. For example, “Sam’s Auto Repair” is pretty straightforward, but “Happy Trails” could be a dog walking service, hiking tour company, or a bike path paving company ( more creative business name ideas here!). This is especially helpful for businesses whose name doesn’t imply their offering. By choosing a category, you enable your business to get discovered by people who are searching for the product or service you offer rather than your specific business name (think about how many customers don’t yet know you exist). This benefit has to do with editing your category in Google My Business. With a higher rank, you can enjoy the following benefits: Get discovered The more Google trusts you, the higher you will rank on Google Maps and the local section of Google search. The more active you are on the platform, the more signals you send to Google that your listing is accurate and trustworthy. Why update my Google business listing?Īs mentioned above, updates and changes are among the essential Google My Business optimizations you can make to rank higher in local searches. Google crawls the web regularly to update its index, but it’s got a lot of material to go through! Keep in mind also that some of the information on your Google My Business listing cannot be edited, updated, or removed, as it comes from other sources. Some changes to your Google My Business listing are automatic, while others, especially those that involve removing information, can take up to 60 days. How long does it take Google to change my listing information? Fill in your information, click “submit”.If your business does not show up, click “add a place”.If your business shows up, no action is needed, your listing has been created.Search for your business on Google Maps.Here’s how to create a Google listing, which you will need to claim before making any changes or updates.įor more detailed instructions on creating and claiming your Google business listing, head here. All of this is done through your Google My Business account. So before we begin, we’re going to cover how to list your business on Google and how to claim your business on Google. You also can’t make edits and updates to your listing unless you have claimed it. However, you may first be wondering how to list your business on Google in the first place. This post covers why you should update your Google business listing, when to make these updates, and covers the steps for common edits and changes such as hours, phone number, categories, and attributes. How do I list my business on Google in the first place?
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